Privacy Policy

Overview

This Privacy Policy describes how True Roots collects, uses, and discloses personal information when you visit truerootsla.com or communicate with us regarding the Site and Services.

Changes to This Privacy Policy

True Roots may update this Privacy Policy periodically. The company will post revised versions on the Site and update the “Last updated” date accordingly, taking any steps required by applicable law.

How We Collect and Use Your Personal Information

Information Collected Directly from You

• Contact details: name, address, phone number, email
• Order information: billing/shipping address, payment confirmation, email, phone
• Account information: username, password, security questions
• Customer support information: communications with the company

Usage Data Collected Automatically

True Roots automatically collects information about your interaction with the Services using cookies and similar technologies, including device information, browser details, IP address, and network connection data.

Information Obtained from Third Parties

The company obtains information from vendors and service providers, including payment processors and third parties who may use pixels, web beacons, and cookies when you visit the Site.

How Personal Information Is Used

• Providing Products/Services: Processing payments, fulfilling orders, managing accounts
• Marketing: Sending promotional communications and tailored advertising
• Security/Fraud Prevention: Detecting and investigating fraudulent or illegal activity
• Communication/Service Improvement: Providing customer support and improving Services

Cookies

True Roots uses cookies to power the Site, improve Services, run analytics, and understand user interaction. The company permits third parties to use cookies for tailored advertising. Most browsers accept cookies by default but allow users to reject them through browser controls.

The website recognizes the Global Privacy Control (GPC) signal. If you enable GPC, True Roots treats it as an opt-out request from “selling” or “sharing” information for targeted advertising on that device or browser.

How We Disclose Personal Information

True Roots discloses personal information to:

• Vendors and service providers performing work on behalf of the company
• Business and marketing partners
• Third parties with your consent
• Affiliates within the corporate group
• As required by law or in connection with business transactions

Categories of Information Disclosed (Past 12 Months)

Disclosed to vendors, partners, and affiliates:

• Identifiers and contact details
• Order and account information
• Commercial information
• Usage Data
• Geolocation data

Shared for advertising/marketing with consent:

• Names and email addresses
• Purchase records
• Usage Data

Third Party Websites and Links

True Roots is not responsible for the privacy practices of linked third-party websites. Information shared on public or semi-public platforms, including social media, may be viewable without limitation.

Children's Data

The Services are not intended for children, and True Roots does not knowingly collect personal information from minors. The company has no actual knowledge of “sharing” or “selling” information of individuals under 16 years old.

Security and Retention

No security measures are perfect or impenetrable. True Roots cannot guarantee perfect security, and information in transit may not be secure. Retention periods depend on whether information is needed to maintain accounts, provide Services, comply with legal obligations, or enforce contracts.

Your Rights

Depending on location, you may have rights including:

• Right to Access: Request information about how your data is used and shared
• Right to Delete: Request deletion of personal information
• Right to Correct: Request correction of inaccurate information
• Right of Portability: Receive a copy of your information or request transfer to third parties
• Right to Opt Out: Direct the company not to “sell,” “share,” or use your information for targeted advertising
• Restriction of Processing: Request that processing be stopped or limited
• Withdrawal of Consent: Withdraw consent where it was relied upon
• Appeal: Appeal decisions declining your request
• Manage Communication: Opt out of promotional emails using unsubscribe options

True Roots will not discriminate against you for exercising these rights. The company may require verification of identity before responding. Authorized agents may make requests on your behalf with proper authorization.

Complaints

If you have complaints about data processing, contact True Roots using the details below. If unsatisfied, you may lodge complaints with your local data protection authority. EEA residents can find supervisory authorities at edpb.europa.eu.

International Users

True Roots transfers, stores, and processes personal information outside your home country. When transferring information from Europe, the company relies on mechanisms like the European Commission's Standard Contractual Clauses unless transferring to countries with adequate data protection levels.

Mobile Number

Mobile details or personally identifiable information will not be shared with third parties or affiliates for marketing purposes. No mobile opt-in data will be shared with third parties or affiliates.

Contact Information

For privacy questions or to exercise your rights:

True Roots is the data controller of your personal information under applicable data protection laws.